Karlton, owner of Kolts House Clearance, was trapped in a cycle of low-value, high-effort jobs. Relying heavily on third-party lead networks like Checkatrade meant constantly competing on price against budget operators for basic rubbish clearance.
Trapped on CheckaTrade
Checkatrade’s subscription model ate into his profits and left him exposed to price hikes. Without an independent digital asset, his margins stayed squeezed and revenue remained tied to platforms he didn’t control—to the point where the business’s long-term survival was at risk.
Targeting probate work
Probate jobs and house sale clearances have higher margins and more profit. To help Karlton win that work, we executed a three-part turnaround:
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Target affluent areas including Pangbourne, Henley, and Goring, placing the brand directly in front of estate executors and high-net-worth property owners.
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Trust-Centric Web Design: Designed a site specifically engineered for sensitive, emotional scenarios like bereavement and estate liquidations, reassuring clients who require empathy and professionalism before reaching out.
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Rank top 3 on Google: Rebuilt the website and Google Business Profile to capture high-intent local search terms, establishing immediate credibility in organic search results.
Gaining Independence & High-Ticket Inquiries
Karlton has completely eliminated his dependence on third-party platforms, gaining total autonomy over his schedule and client base.
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High-Converting Inquiries: Averages 7 qualified website form submissions per month, supplemented by direct inquiries via Facebook and WhatsApp. Because leads find him directly, he no longer competes against a sea of automated quotes.
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Consistent Organic Traffic: Generates 45 focused organic site visits each month from buyers actively searching for premium clearance services.
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Scalable Brand Asset: Built up over 100 organic reviews and grew a dedicated Facebook audience past 1,000 followers.
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Record Revenue: Recently completed a clearance for an estate valued at over £1m, securing high-margin contracts reaching up to £3,000 per project.