Marketing and strategy for local business.

Better visibility. Better enquiries. Better clients — through your website, organic search, and social media.

Case Studies

Kolts House Clearance in Reading

Before working with us, Kolts relied on Checkatrade to get work. They fought over price-sensitive customers and were stuck in a vicious cycle. We helped them reposition towards probate and full-property clearances - allowing them to ask up £3,000 per clearance. Their website generated 128 direct Google visits and 19 qualified enquiries in a recent 3-month window.

£3,000

ENQUIRY VALUE

128

GOOGLE VISITS

FORM ENQUIRIES

3 Months

DATA WINDOW

How We Did It:

After a strategy session, we identified probate and house-sale clearances as their best path to growth—moving them away from low-value competition into high-ticket estate work (£3,000+ per job).

We mapped regional high-value locations (Pangbourne, Henley, Goring), rebuilt their web presence around high-intent local search terms, and optimized their Google Business Profile. The website was engineered to warm-up leads before they made contact, ensuring enquiries arrived pre-qualified and ready to book.

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Plumbers Merchant & Bathroom Showroom

Over a recent 6-month period, our client generated 439 direct customer calls, 669 direction requests, and 498 website visits through their Google My Business Profile—all without paid advertising.

498

WEBSITE VISITS

669

DIRECTION REQUESTS

439

CUSTOMER CALLS

6 Months

DATA WINDOW

How We Did It:

We optimized our client’s Google Business Profile so that it would show top 3 for numerous local search terms. Then, we built a modern website to lend immediate credibility to the business.

The setup drove 498 website visits straight from their map listing alongside another 709 organic website clicks from Google. By aligning their search presence with how local tradespeople and buyers locate suppliers, we turned their digital channels into an automated, maintenance-free lead generator.

Garden Rooms and Timber Buildings Supplier

We helped our client pivot their digital positioning away from low-margin shed sales to capture high-ticket demand for luxury garden rooms. A year after completing the initial project, they still hold top rankings for key search terms like "Garden Rooms Reading"—delivering long-term equity without ongoing monthly retainers.

How We Did It:

Because our client already possessed decades of local trust they already had good local traffic.

We simply restructured the website to put luxury garden rooms (£20k+) front and center, elevating the visual presentation to reflect the quality of their craftsmanship. By pairing this brand repositioning with targeted local SEO, we captured the premium market while maintaining the client's existing heritage and trust.

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